The Washington Stealth today announced the launch of it’s new marketing campaign, “It’s Like Hockey… With Balls”, for the 2013 season. The campaign is designed to give new fans an understanding of what professional box lacrosse is and illustrate the hard-nosed style of play embodied by the Stealth. “Hockey With Balls” is a fully integrated marketing campaign developed in house and will be activated through radio, television, print and online over the course of the year. The campaign was officially launched today through the team’s digital assets including social media sites.
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